Award-Winning
Digital Marketer
M.A., Integrated Marketing Communications
10+ years of professional experience
View My Work
About Me
Hi! My name is Rachel and I’m a digital marketer living in Buffalo, NY.
I’ve been on a computer since I was 5 years old, designing graphics and websites since I was 10, and have had an inherent desire to create content for as long as I can remember.
Earning my Master’s degree in Integrated Marketing Communications from St. Bonaventure University ignited my passion for taking a holistic approach that brings marketing and communications together in a seamless way. My approach is based on always having a strategic plan, but with the understanding that we must be flexible enough to pivot as the tides change.
Thanks to all of the amazing experiences I’ve gained thus far in my career, the guidance of many smart and talented people, and countless days spent solving problems or learning new things, I’ve been able to achieve real results for clients in a variety of industries.
Work Experience
Sr. Digital Marketing Manager
The Martin Group
June 2022 to present
Digital Marketing Manager
Blackline, A Kainos Company
June 2021 to June 2022
Founder/Content Manager
Pics in the Pit
March 2017 to March 2019
Marketing Lead
ITX Corp.
April 2019 to June 2021
Content Marketing Manager
Life Storage
June 2018 to April 2019
Director of Marketing
Thimble.io
Oct 2017 to June 2018
* Doubled sales and social media communities in first 6 months
Operations/Design Manager
Social Yeah
Apr 2014 to Oct 2017
* Played a key role in doubling the size of the company
Layout Editor
The Spirit, SUNY NCCC
Sept 2010 to Sept 2016
* Outstanding Contribution and Achievement Award
Marketing/Design Intern (Graduate Level)
Squeaky Wheel
Jan 2015 to May 2015
Classified Advertising Coordinator
Niagara Frontier Publications
Dec 2014 to April 2014
Project Coordinator,
Marketing/Design Intern
Synacor
Sept 2011 to July 2014
* Best Apprentice Award
Advertising Manager,
Graphic Designer,
Treasurer
The Record, SUNY Buffalo State
Jan 2013 to May 2014
Freelance Graphic Designer & Marketing Consultant
2011 - present
Education
M.A. Integrated Marketing Communications
St. Bonaventure University
Graduated Dec 2015
* Silver ADDY Award, Copywriting
B.A. Public Communication
SUNY Buffalo State
Graduated May 2014
* Certificate of Academic Excellence, Communication
Skills & Languages
Adobe Creative Suite
Ahrefs
Airtable
Basecamp
Buffer
Canva
CoSchedule
Facebook Ads
Google Analytics
HubSpot
HTML & CSS
Mailchimp
Monday.com
Microsoft Office
SEMRush
STAT
Sprout Social
Squarespace
Trello
WordPress
Testimonials
“Rachel is highly productive, extremely self-motivated, and by far one of the most organized and efficient people with whom I have ever worked.”
“I have witnessed her ideas come to life, from small conversations or sketches, into full-blown campaign-driven realities—with work selected by large companies with big impact (sometimes chosen over creative professionals with decades of industry experience).”
“Rachel was called on to do not only graphic design, but also key metric reporting, campaign development and analysis, etc. Never once did I view Rachel wince from the next activity, never once did she seem overwhelmed, but instead she accomplished all and helped the entire Marketing Team succeed.”
“She is knowledgable, ambitious, and especially meticulous about her work, and it shines through in every project, little or big.”
“I’ve known Rachel for over a decade. She is extremely motivated, passionate, and a self-starter. She is continuously working on improving herself and becoming more knowledgeable and is always my go-to person if I have a question. She has worked hard and spent a lot of time not only taking courses but also taking the time to research and teach herself about many topics as well. I have watched her grow over the years and do not doubt that she would excel in anything she puts her mind to.”