Digital Marketing

A Strategic, Analytical Yet Creative Approach to Digital Marketing

Inbound Marketing Certified, Hubspot Academy, 2020
SharpSpring Marketing Automation Certified, 2019
SharpSping Advanced Marketing Automation Certified, 2019

With a background in project management, design, and formal education in strategic integrated communications, I take an analytical yet creative approach to digital marketing.

I challenge myself to balance my left and right brain, constantly switching between the big picture and the small details. I’m passionate about getting results, designing with purpose, and learning continuously while improving the process.

SEO and Content Marketing

From link building to writing blog posts that rank, I’m familiar with both on-page and off-page SEO as well as best practices. I’m passionate about expanding my knowledge and have attended conferences like MozCon.

Giveaways and Sweepstakes

I’ve used giveaways for several years to build buzz, grow email lists, and generate engagement. My concept for a find and click giveaway was chosen by Toshiba and the resulting campaign had 16,000+ participants.

Inbound Marketing

I’ve used HubSpot and other CRMs (like Sharpspring) on a daily basis, and am familiar with inbound marketing best practices. More importantly, I have experience with generating leads for a variety of clients across many different industries using inbound methods.

Email Marketing

I’ve built email programs from the ground up for businesses of all shapes and sizes. I have experience with a variety of email programs, including Mailchimp and HubSpot. I also have experience with automation and integrations.

Web Design

I’ve been interested in designing websites since I was 10 years old. Today, I have experience using WordPress, Squarespace, and other tools for building and maintaining websites. Not sure where to start? I can help!

Digital Marketing Strategy

With 10 years of marketing experience and a Master’s in Integrated Marketing Communications, I’m comfortable with developing strategies in the digital space. My approach? Understand the goals, set KPIs, determine the tactics, execute, then evaluate.

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